European Medial Mid-Foot Brace Launches in United States

German-engineered arch brace relieves pain for athletic and everyday active lifestyle.

San Francisco, CA – September 1, 2009 – Splayfoot, also called “fallen arch” occurs when the arch of the foot collapses, with the entire sole of the foot coming into complete or near-complete contact with the ground. An estimated 20%-30% of Americans have this condition where the arch never develops, or collapses in one or both feet.

Alpha Orthotics Corporation ( announced today the launch of its Medial Mid-foot Brace in the United States. The Medial Mid-foot Brace provides longitudinal arch support, relieving mid-foot pain caused by general foot stress and strain including splayfoot and fallen arch.  One size fits all, the same device can be worn on either the right or left foot and the brace is thin enough to slip into non-restrictive dress or casual shoes.  The Medial Mid-foot Brace launched into Europe in early 2009 and is available online through the Alpha Orthotics website ( and through select retailers and podiatrists nationwide at a suggested retail price of $49.95. 

“Fallen Arch is a very common problem which can cause tremendous pain”, stated Gaby Federal, President of Alpha Orthotics Corporation. “Our Medial Mid-foot Brace is a simple and effective pain relief device people can use while engaging in sports activity such as running, tennis and golf, and for people who need to be on their feet and active for work.”

How Medial Mid-foot Brace Works 

The Medial Mid-foot Brace system consists of a splint, a foam cushion, a metatarsal strap and a metatarsal pad.  The thin profile cushioned splint braces the inside border of the foot.  The dual strapping system provides inward and upward support to the mid-foot, while the metatarsal pad provides lift to the transverse arch.   

About Splayfoot or Fallen Arch

Flat feet can develop as an adult (“adult acquired flatfoot”) due to injury, illness, unusual or prolonged stress to the foot, faulty biomechanics, or as part of the normal aging process. Flat feet can also occur in pregnant women as a result of temporary changes, due to increased elastin (elasticity) during pregnancy. However, if developed in adulthood, flat feet generally remain flat permanently. 

About Alpha Orthotics Corporation

Alpha Orthotics Corporation ( is a wholly owned subsidiary of German Hallufix Corporation.   Alpha Orthotics markets and sells patented, German-engineered non-invasive orthotic products directly to consumers and to the medical community.