Alpha Orthotics Launches “Wake Up and Walk” Campaign

Millions with sore feet are encouraged to get active using foot orthotics like Bunion Aid™.

San Francisco, CA – November 1, 2009 – Forget baseball, walking for exercise is America’s favorite pastime.  According to SAGMA (Sporting Goods Manufacturer’s Association) nearly 76 million Americans walk at least once per week to keep fit.  Yet millions with sore aching feet due to foot maladies such as hallux valgus or “bunions” are prevented from participating in this healthy activity.  The consequences of the lack of moderate exercise such as walking on a regular basis can be weight gain, high blood pressure and increased risk for heart disease.

Alpha Orthotics Corp. ( today announced the launch of its “Wake Up and Walk” campaign today to encourage people with foot problems such as bunions, mid-foot pain, splayfoot and hammertoes, to “wake up and walk” at least 2.5 hours every week, as national guidelines suggest, to relieve stress and improve general health. The campaign includes a special discount of $10 for Bunion Aid and Bunion Aid Plus and two Medial Mid-foot Braces for the price of one. No shipping and handling cost will be charged through December 31, 2009.

“Aching feet cause both men and women to become less active and sedentary”, stated Gaby Federal, President of Alpha Orthotics Corporation. “We want to let the public know how important it is to keep moving, and with the use of orthotics such as Bunion Aid and our Medial Mid-foot Brace, foot pain does not have to prevent an active lifestyle.”

Bunion Aid™ is an award-winning hinged, flexible foot splint that relieves bunion pain and is clinically proven to correct mild to moderate bunions (Hallux Valgus).  This dynamic day-and-night splint helps correct toe and joint mal-positioning, while supporting the mid-foot and offering pain relief while walking or resting. Bunion Aid fits on the left or right foot, and one size fits all.

The Medial Mid-foot Brace provides longitudinal arch support, relieving mid-foot pain caused by general foot stress and strain including splayfoot and fallen arch.  One size fits all, the same device can be worn on either the right or left foot and the brace is thin enough to slip into non-restrictive dress or casual shoes.  The Medial Mid-foot Brace and Bunion Aid are available online through the Alpha Orthotics website ( 

About Hallux Valgus or “Bunions”

Hallux valgus forces the big toe outward, which causes the metatarsal bone and the metatarsal capitulum to protrude.  Initially a cosmetic problem, in due time serious pain can develop. Inflammation and swelling of the ball, incorrect loading and initial joint attrition (arthrosis) can lead to strong and persistent pain.  The reasons for the development of Hallux valgus are an inherited predisposition, a tendency towards weak supporting and connective tissue or muscular imbalance. Mal-positioning is aggravated by too tight, too pointed and too small shoes.  Hallux valgus patients traditionally have been treated with surgery or rigid night splints. Bunion-Aid is an alternative for people with mild to moderate bunions and can help with post-surgery treatment.

About Alpha Orthotics Corporation

Alpha Orthotics Corporation ( is a wholly owned subsidiary of German Hallufix Corporation.  Alpha Orthotics markets and sells patented, German-engineered non-invasive orthotic products directly to consumers and to the medical community.